BMW MODEL RANGE TO BE EXTENDED BY THE 1 SERIES AND THE 6 SERIES

At that time the 6 Series Coupe was the epitome of sportiness and elegance. This car served as a model for racing cars and it proved on the racetrack its enormous potential when it comes to sportiness. In 1990 the exclusive 8 Series, the production of which was discontinued two years ago, had taken the place of the 6 Series.

The BMW engineers have already started to design the future 6 Series Coupe. "The BMW Group is an automobile manufacturer that follows a clear course and shows ongoing success pursuing a logical and comprehensible premium brand strategy. This strategy is convincing and takes into account all foreseeable trends, potential for growth and changes in demand," Professor Milberg said.

As proof of the rightness of this strategy Milberg referred to the economic success of the company in fiscal 2000. With a turnover amounting to Euro 35.36 billion (an increase by 2.8% over the previous year) the BMW Group achieved a record-breaking result. The BMW brand showed an increase of about 20% percent, which means that the turnover lacking from Rover and Land Rover has been overcompensated for.

"The positive turnover trend enjoyed by the BMW Group serves as a basis for an excellent operative result. In the previous year we even surpassed the record figures achieved in 1997, which has so far been the best result in the company's history. We will also achieve a better return on turnover than in 1997," Milberg said.