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BMWfilms.com Adds to its Pool of Talented Directors with Spike Lee

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Khatir Soltani

More than 75 Million People Have Viewed Short Films at BMWfilms.com

It seems most people complain that with their hectic schedules, there is less and less time to enjoy a good movie these days,

BMW's short films, starring Clive Owen and various BMW cars, have become major hits. (Photo: BMW Canada)
despite the proliferation of celluloid at the box office or video store.

BMW has done its best to rectify this problem, with a series of extremely well crafted short films available for free at www.bmwfilms.com. The Hire, starring the extremely calm, cool and collected British actor Clive Owen, who should have been given the job as 007 in the next series of James Bond flicks (but BMW no longer pays dearly for product placements in said film series, Ford does), portrays a hired driver of extraordinary talent, always at the wheel of a BMW - as if you need to be told that last bit of information.

The eight-minute adventures, the first, John Frankenheimer's Ambush having hit the cyberscreen in 2001, feature some extremely

The films feature some extremely creative screenwriting and thoroughly captivating cinematography by some of the world's most highly acclaimed directors. (Photo: BMW Canada)
creative screenwriting and thoroughly captivating cinematography by the world's most highly acclaimed directors, including John Woo, Joe Carnahan, Guy Ritchie, Tony Scott and Ang Lee.

A second Lee will soon take on BMW's short film challenge as well, one known for critically acclaimed films such as "Malcolm X" and "Do the Right Thing". Spike Lee's canvas will need to include BMW's new 3-Series Touring, a wagon version of the popular sport sedan, which was recently completely updated as a 2006 model and is now available for sale across the country.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada