Lee isn't saying who he will cast to portray his lead and supporting characters in the short film, and it is unknown if Clive Owen
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| Previous films delivered superb performances by such household names as Mickey Rourke, Gary Oldman, Adrianna Lima and even pop-star Madonna. (Photo: BMW Canada) |
What's the draw? The ability to reach an online audience that has now exceeded 75 million visitors, making the series the most successful of its type ever created, and an opportunity for relatively unrestricted creativity - all-age suitability aside.
BMW previewed a "making of" documentary at the Cannes Film Festival last month, on May 18th.
If reading is more your thing, BMW is now promoting a series of six comic books based on The Hire. Like the short films, the comic books have plots that integrate a BMW into the script.