Brampton Plant Rolling Out Chrysler 300 Series and Dodge Magnum

"As the Brampton Assembly Plant begins a new chapter in its production life, it takes on flexible characteristics generally seen in newer automotive operations,"

The 2005 Chrysler 300 and Dodge Magnum (shown) manufacturing launch was cause for celebration in Chrysler Group's Brampton Assembly Plant. (Photo: Jason Kryk, DaimlerChrysler Canada)

said Tom LaSorda, Chrysler Group Executive Vice President of Manufacturing. "The flexibility of the revamped plant provides the capability needed to build and pilot multiple products simultaneously."

But what additional product might Chrysler opt for? Most bets are on a 4-door sedan version of the Dodge Magnum, a car that auto analysts are saying will be necessary for DCX to hit the sales targets needed to reach its financial goals.

A version of the 300 Touring (wagon) that showed up as a concept in last year's Frankfurt motor show will be built

The 300 Series' enhanced quality levels will definitely help improve Chrysler's image as it climbs out of economy and returns to its premium brand roots. (Photo: DaimlerChrysler Canada)

alongside the North American bound LX cars, but it is slated for European consumption only. Again no official was willing to comment on the possibility of domestic sales.

The LX cars recently went into production at the Chrysler Group's assembly facility in Brampton, Ontario, the automaker announced on Thursday at the Canadian International Auto Show in Toronto.

So far Chrysler is rolling out 250 new 300s and Magnums per day in the $1 billion updated Brampton plant, just the beginning of what will eventually be 985 vehicles per day at full steam.