Buick's Invicta show car has international focus
The Buick brand brings to mind images of American luxury motoring with a rich history dating back generations. The popular brand's high-value luxury proposition is selling strongly outside of its home country- and Buick is experiencing much success in the Chinese market. Their Invicta concept car is a four-door mid-size sedan that presents a bold direction for the brand in its two most important markets- America and China. The car, named from the Latin word for 'invincible', takes styling cues from other Buick concepts like the 2004 Velite convertible and striking 2007 Riviera coupe.
