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Concept cars

Khatir Soltani
Automotive expert

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  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada

CADILLAC IMAJ

As well as its own environment controls, Smith notes, each seat has e-mail access and an individual LCD screen with DVD capabilities, navigation and entertainment, developed by IBM and Delphi.

The Bose audio system incorporates headrest speakers, and GM's OnStar is on board, as are four individual cellular phones. All information is routed through Delphi's Communiport central server.

Hooking back to that "signature label" connection, Cherry points out that Cadillac has teamed with Italian jeweler Bvlgari, "which will provide accompanying modular aluminum luggage, an exclusive fine clock and distinctive instrumentation for the concept vehicle -- acknowledging the tastes of potential owners.

Undeniably modern, the Imaj also bows in the general direction of Cadillacs past, says Simon Cox, concept vehicle design director of the GM Concept Design studio in Birmingham, England."Obviously Cadillac has a great deal of heritage," Cox points out. "With Imaj, the point was to create a car that was unmistakably a Cadillac but not retro. We wanted to recreate the drama of older Cadillacs, echo their technological advancements, and create a piece of modern art, rather than a cold, technological form."

Like it, lump it, love it or leave it, you better get used to it, since this is the type of vehicle we'll be seeing from Cadillac for the next decade.