The crisp lines, sharp angles, V-shaped grille and stark vertical taillights of Imaj are also visibile in the Evoq and those real world vehicles I can't say too much about. Smith claims Imaj's "faceted, sheer forms exude a diamond-like quality underscored by knife-edge coachwork, from its louvered roof panels to its integrated front and rear aero panels."
Like it or lump it, that's what the style is going to be, and Cadillac fully expects lots of people to lump it but more than enough of them to love it and make it a marque sold and coveted around the world. It's GM's vision thing for Cadillac in general. In other words, no more boring cars that are designed to offend as few people as possible.
As for Imaj in particular, Smith says it "changes the traditional ultra-luxury formula of heavy, long and consumptive to agile, useful and approachable. It has the flexibility, features, and power to transform from being a chauffeur's car during the week to a driver's car on weekends."For power, Imaj uses an updated version of the supercharged Northstar V8 engine that debuted on the Evoq. Featuring a liquid-to-air intercooler and continuously variable valve timing, the enhanced Northstar delivers 425 horsepower, which is fed to all four wheels through an all-new 5-speed automatic transmission.
The Night Vision system that is currently exclusive to Cadillac's Deville model can also be found on Imaj, but at both ends of the vehicle to enhance the driver's field of vision behind the car. Obstacle alert sensors and rear vision cameras, which replace the mirrors, also enhance rearward mobility.