Car buying habits: men vs women

TrueCar.com has published the results of its second annual population study analyzing the vehicle buying habits of men and women. The data gathered from eight million retail purchases in 2010 shows that women care about price and fuel efficiency while men are more concerned with size and performance.

MINI is the most popular brand with the fairer sex, 47.9% of its buyers being women, followed closely by Kia (46.8%) and Honda (46%). Saturn was ahead of the pack in 2009, with Kia and MINI coming in second and third. It seems like the disbanding of the GM brand benefited Kia and MINI.

Photo: Volkswagen

Women’s Top 10 Favourite Cars

1. Volkswagen New Beetle
2. Kia Spectra
3. Nissan Rogue
4. Volkswagen Eos
5. Hyundai Entourage
6. Volvo S40
7. Jeep Compass
8. Honda CR-V
9. Nissan Sentra
10. Hyundai Tucson

In 2010, only Ferrari (6,4%), Lotus (7,2%), Lamborghini (7,4%), Maybach (3,7%) and Rolls-Royce’s (9,3%) client base included less than 10% of women, highlighting the fact that men are prone to purchasing exclusive luxury models.

Photo: Matt St-Pierre

Men’s Top 10 Favourite Cars

1. Porsche 911
2. GMC Sierra
3. Chevrolet Corvette
4. Chevrolet Silverado
5. Ford F Series
6. BMW M3
7. Ford Ranger
8. Toyota Tundra
9. Dodge Ram
10. Audi S5

_{To qualify for the top 10, each model had to have sold a minimum of 1,000 units.}