DaimlerChrysler's Nationwide Party Sets Tone of Automaker's Brave New Face
DaimlerChrysler's Chrysler, Dodge and Jeep divisions have been undergoing massive product overhauls, some that totally redefine the automaker's position in the marketplace. What's the best way to get the word out? You've probably already seen the TV ads touting the all-new Chrysler 300 sedan as a class leader, hardly an oversell if the majority of road test reports written on the subject can be trusted, but as important as it is to get the word out to a "cold" market such an achievement will be best received by Chrysler Group's "warm" market, its current customer base.
