Scheduled to debut later in the month are two additional TV spots.
"Tram" — The design and styling of Chrysler vehicles is the barely concealed theme of this 30-second ad. The driver of a parking lot tram can't help stopping and staring at four Chrysler vehicles along his route — the Sebring Convertible, 300M, Town & Country and PT Cruiser. In fact, he stops the tram so suddenly that passengers are jerked forward into the seats in front of them, some spilling their soft drinks. Eventually, however, the passengers don't mind the unscheduled stops. They join the driver in staring at and photographing the unique and powerful styling of the Chrysler vehicles.
"Pursue Your Passion" — This 30-second spot reinforces the core values of the Chrysler brand: expressive, athletic, refined and romantic. In this one, a truck with a mirror strapped to one side attracts three drivers — one in a Chrysler PT Cruiser, another in a 300M and the third in a Sebring Convertible. Each driver — displaying unbridled pride of ownership — pulls alongside the moving mirror to admire how they look in their vehicles, clearly demonstrating that stylish Chrysler vehicles are a reflection of one's self.
In addition to Monday Night Football, the TV ads will run during NFL Football, ABC College Football, The Today Show, The West Wing, Spin City and That 70's Show.
The initial print campaign consists of three ads, one of which is currently running in the October issues of Men's Journal, Food & Wine, Architectural Digest, and Marie Claire, among others.