Chrysler Chops $4,172 off of PT Cruiser Sticker for $16,998 Base Price

PT Cruiser Remains Popular Due to Its Unique Form and Practical Functionality

Not even Chrysler could have realized what a smash hit it had created in the PT Cruiser before it came on the market five years

Chrysler hopes to grab car shoppers' attention by offering the PT Cruiser for the astoundingly low price of $16,998. (Photo: DaimlerChrysler Canada)

ago. Other niche market retro models, such as VW's New Beetle and BMW's MINI Cooper did quite well and are doing quite well respectively, but nothing compares to the hundreds of thousands of PT Cruisers that hit the streets. The Cruiser still experiences decent sales, due to its uniqueness in the market and overall functionality, but like most specialty cars its popularity is nowhere near what it was when first introduced.

Chrysler hopes to put it back on new car shoppers' lists by offering the same base model that sold earlier this year at $21,170, for an astoundingly low $16,998. This not only

"It's a compact car, that now comes standard with a compact price," said Mike Accavitti, Vice President, Marketing, DaimlerChrysler Canada. (Photo: DaimlerChrysler Canada)

reduces the price of an entry-level PT Cruiser by $4,172, but under prices the Honda Element, the only vehicle that it directly competes against, by a substantial $6,902.

"In 1999, we broke tradition with the segment-busting Chrysler PT Cruiser - a vehicle that remains practical, creatively designed and affordable. It's a compact car, that now comes standard with a compact price," said Mike Accavitti, Vice President, Marketing, DaimlerChrysler Canada. "Chrysler PT Cruiser is an incredible value that offers the great fuel economy you expect from a small car without sacrificing the style or functionality that make it unique."