For all the hybrid do-gooders that will snub their collective nose at Chrysler Group's latest announcement - plans that also include
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For all the hybrid do-gooders that will snub their collective nose at Chrysler Group's latest announcement, consider that Toyota and Honda continue to increase their presence in the SUV and truck market too. (Photo: Toyota Canada)
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a HEMI V8-powered two-door Dodge Challenger to fight it out with Ford's new Mustang - consider that Toyota and Honda continue to increase their presence in the SUV and truck market too. The former offers its midsize 4Runner with a V8, while its FJ Cruiser concept has been announced for production, joining one of the largest SUV lineups in the industry. Also, the larger Tacoma packs a much more powerful V6, and the upcoming Tundra replacement is expected to grow in size substantially.
Clean-as-Beaver Cleaver Honda has just added an innovative albeit heavy pickup truck to its North American lineup, while demand for large SUVs prompted the Japanese automaker to add the eight-passenger
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| It has probably been a mistake for Chrysler to have never offered an SUV before, but one derived from the Dodge Durango is on the way. (Photo: Rob Rothwell, Canadian Auto Press) |
Pilot to the range, not too long ago. Now, talk of a V8 has eco-minded Honda fans raising their eyebrows, but such an engine is exactly what Honda, and especially its Acura brand needs to battle it out in the premium sector.
While a new mid- to full-size Chrysler SUV may also be controversial, it has probably been a mistake for the winged-logo brand to have never offered something likewise before, at least in hindsight. After all, the Durango has been available for close to a decade now, and it wouldn't take much to have dressed it up in more luxurious duds suitable for a Chrysler badge. The formula has worked well for its minivan lineup, which includes the Dodge Caravan and limousine-like Chrysler Town & Country, so why not for optimizing economies of scale within its sport utility range?
