A stretched Jeep TJ was officially introduced as the Wrangler Unlimited (see 2005 Jeep Scrambler Preview in archives), after having made an unofficial debut earlier in the year at the NADA conference. The modernized Scrambler, that will be designated TJ Unlimited in Canada, features a 10-inch extension to the wheelbase pushing its overall length to an increase of 15-inches. Ten inches has been added to the cargo area, the TJ's weakest point. Maximum towing will be 3,500 lbs. The Unlimited will find a loyal following among Jeep buyers, while offering a more practical alternative to those who might not have considered the rough and ready off-roader before.
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| A stretched Jeep TJ was officially introduced as the Wrangler Unlimited, after having made an unofficial debut earlier in the year at the NADA conference. (Photo: DaimlerChrysler) |
Chrysler Group is at the beginning of a new model offensive that includes nine new cars, trucks and SUVs in 2004, reportedly the most of any auto manufacturer. This is just the beginning though, with Ken Levy, VP of corporate communications stating that over the next 36 months a total of 20 new models will be added to an already robust lineup.
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| Sales of the "segment busting" Pacifica crossover have increased each of seven months since its introduction. (Photo: DaimlerChrysler) |
Part of the automaker's recent success has been spurred on by an increased acceptance of Pacifica by consumers. Chrysler Group's marketing and advertising guru Joe Eberhart, a German national who has actually owned and operated car dealerships in New York, appeared overjoyed to deliver the news that his new Pacifica ads were doing the trick. Sales of the "segment busting" crossover have increased each of seven months since its introduction, with it having passed the class leading Lexus RX 330 in October.