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Chrysler Has the Look You'll Love

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Khatir Soltani

The ads are the work of Pentamark Canada, a full-service globalcommunications agency that provides advertising, marketing, media planning andbuying support worldwide for DaimlerChrysler Corporation.

The descriptions of the three spots and print ad are as follows:

"Journeys" - This 30-second spot (60 seconds for cinema) opens with DianaKrall looking out the window of her loft, into the rain and the dark. There isa shot of Krall at her piano. Interspersed throughout will be shots of theChrysler 300M Special. We'll see Chrysler and 300M Special badging as wefollow it through the rain and the dark, heading towards its destination.Finally, when the vehicle arrives, it pulls to a stop and we realize, as thecamera tilts up, that it's outside Krall's loft... the words "This is my Car"are heard as they appear on screen.

"Leaving" - This 30-second spot opens with the Chrysler Sebring Sedanpulling away from a building. We look up and see that there's one light stillburning. Once inside the building, we see Krall at the piano. Interspersedthroughout will be shots of the Chrysler Sebring. We'll see Chrysler andSebring badging as we follow it, heading towards its destination. Once again,we see Krall from her loft window, looking into the night. Finally, thevehicle drives onto an airfield, where it pulls up to a helicopter. The words"This is My Car" are heard as they appear on screen.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada