The all-new segment-busting 2004 Chrysler Pacifica will be available in Satin Jade, an evolution of the color silver with a strong hint of green. Inside, Pacifica has a coordinated Deep Jade environment that features satin silver accent finishes on the instrument panel, shifter knob and auto transmission bezel. As first shown on the concept Chrysler Crossfire, the company's production version of its all-new head-turning sports coupe will be offered in an exclusive, new, sophisticated Sapphire Silver. In addition to thoughtful combinations of grains and colors, Crossfire's interior will feature metallic accents on the doors, steering wheel and instrument cluster.
Satin Jade will also appear for the first time on 2003 Chrysler and Dodge minivans and mid-2003 on Chrysler Sebring convertibles and sedans. First shown on the Dodge MAXXcab concept truck in 2000, Butane Blue will be introduced on 2003 Chrysler and Dodge minivans and the 2004 Chrysler Pacifica. Electric Blue will be offered on the 2003 Chrysler PT Cruiser, while Light Blue will be introduced on the 2003 Dodge Stratus and Chrysler Sebring coupes.
To formulate colors for future automobiles, Chrysler Group employs a creative staff dedicated solely to developing color ideas. With a two- to three-year timeframe for bringing a new automobile to market, the challenge for an automotive designer is to predict which colors will be popular in the distant future. Chrysler Group typically offers 10 different colors for each of its models.
"We refer to industry color forecasts, including the Color Marketing Group and the International Color Authority, in order to validate our color direction," said Hackstedde. "We have our fingers on the pulse of which colors will be popular in the future."