Don't mix them up! Hyundai's Genesis is a new car- and Chrysler's is part of a plan intended to bring the company into a more effective communication mode with its dealers and customers.
The Genesis initiative will align the needs and wants of customers with Chrysler's product portfolio. With the overall goal of taking care of the customer, Chrysler LLC plans to align Chrysler, Jeep and Dodge product offerings in one facility.
A huge advertising kick-off began this week to help position the carmaker as an organization that listens to its customers and reacts quickly to their concerns and needs.
"We're moving fast to earn the trust of dealers and customers and prove that we are listening," said Deborah Meyer, Vice President and Chief Marketing Officer.
Chrysler head Jim Press added "in the end, we will have a more viable dealer body focused on the customer. When that happens, the customer, dealer and company wins."
Press and his team of executives just completed an 8-city road trip in conjunction with the National Automotive Dealer Association (NADA) conference that's allowed them to reach some 3,000 dealer partners.
Topics of discussion included commitments to product and dealers, driving profitability and building value.
The Genesis initiative will align the needs and wants of customers with Chrysler's product portfolio. With the overall goal of taking care of the customer, Chrysler LLC plans to align Chrysler, Jeep and Dodge product offerings in one facility.
A huge advertising kick-off began this week to help position the carmaker as an organization that listens to its customers and reacts quickly to their concerns and needs.
"We're moving fast to earn the trust of dealers and customers and prove that we are listening," said Deborah Meyer, Vice President and Chief Marketing Officer.
Chrysler head Jim Press added "in the end, we will have a more viable dealer body focused on the customer. When that happens, the customer, dealer and company wins."
Press and his team of executives just completed an 8-city road trip in conjunction with the National Automotive Dealer Association (NADA) conference that's allowed them to reach some 3,000 dealer partners.
Topics of discussion included commitments to product and dealers, driving profitability and building value.