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Chrysler to Introduce Cool Chrome Cruiser in 2003

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Khatir Soltani
The chrome look is back. A shining example of "too-cool-to-categorize" styling will get even brighter, as Chrysler will make a chrome appearance package available on its 2003 PT Cruiser.Similar to the Locke Touralette version of the 1927 Chrysler Imperial and the 1934 Chrysler Airflow with its chrome "waterfall" grille, this new chrome appearance option draws on the Chrysler brand's design heritage.

Chrysler has been at the forefront of re-introducing jewel-like headlamps and taillamps to production vehicles as fresh styling cues. And the distinctive chrome wings of the Chrysler logo are one of the most recognizable automotive signatures on the road.

"Chrome is like jewelry. Tastefully applied, it captures attention. Over-applied, it looks gaudy," said Tom Marinelli, Vice President-Chrysler/Jeep® Division Global Brand Center. "With the Chrysler PT Cruiser Chrome Accents package, we struck the right balance for the brand and for this unique vehicle."

Offering just the right amount of added sparkle to the segment-busting Chrysler PT Cruiser, the Chrome Accents package features a body-color, monotone grille with chrome horizontal bars. Based on the grille from the popular Chrysler PT Cruiser Convertible Styling Study first shown at the 2001 New York Auto Show, the new grille inspired other package features, all of which are tailored to fit the Chrysler PT Cruiser's unique architecture.

The Chrome Accents package also includes a monotone, body-color front fascia with horizontal chrome bars on the lower opening. Full-surround chrome molding encircles the entire circumference of the vehicle, complemented by lower chrome bodyside moldings. A unique chrome-plated, billet-look fuel filler door, 16-inch chrome-clad wheels and a bright exhaust tip complete the "iced-out" exterior package.

Khatir Soltani
Khatir Soltani
Automotive expert
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