DaimlerChrysler Canada Adds Employee Scholarship Program to Employee Pricing Incentive

Currently, within DaimlerChrysler Canada's employee benefits program,workers are eligible to win one of twelve $4,000 scholarships eachAugust/September. The Windsor, Ontario-based automaker has

DaimlerChrysler Canada has expanded its Employee Pricing Plus promotion to include an employee scholarship program for new customers, allowing buyers the chance to win twelve $4,000 cash scholarships for tuition or school supplies. (Photo: DaimlerChrysler Canada)

therefore extended this program to include its customers, as part of its Employee Pricing Plus promotion.

"Chrysler Group has thrown an interesting twist into its Employee Pricing program," Norman added.

Indeed it has. The addition of the employee scholarship program, a cash awarddubbed DaimlerChrysler Canada Employee Scholarship Plus and designed to help those preparing to pay for tuition or school supplies, not only enhances the salability of Chrysler Group's products, but allows DCX

"Chrysler Group has thrown an interesting twist into its Employee Pricing program," commented DaimlerChrysler Canada President and CEO, Mark Norman. (Photo: Trevor Hofmann, Canadian Auto Press)

some highly visible goodwill within the community.

"Parents spend hundreds of dollars annually getting each of their children ready for the new academic year with back-to-school supplies and tuition," commented Mike Accavitti, Vice President, Marketing, DaimlerChrysler Canada. "That's why, for a limited time before school starts, DaimlerChrysler Canada's Employee Scholarship Plus program will give consumers an opportunity to take advantage of one more employee perk without necessarily having to put in the long hours that go with the job. This promotion is just as clear and simple as the DaimlerChrysler Employee Pricing Plus that it stems from."