DaimlerChrysler Canada Adds Employee Scholarship Program to Employee Pricing Incentive

As Accavitti says, the short-term program will be final before the school year starts. While it began August 1, it will finalize September 6, 2005, prior

DaimlerChrysler Canada has started celebrating its success with Employee Appreciation Days, saying thank you to new customers by holding parties in their honour at dealerships across the country. (Photo: Trevor Hofmann, Canadian Auto Press)

to the doors opening in schools across the country.

Therefore, in addition to the DaimlerChrysler Employee Pricing Plus program, which can save consumers up to $5,500 when purchasing most 2005 Chrysler, Jeep, Dodge vehicles, now there's a chance to reduce the price of tuition by $4,000 too.

And even before scholarship winners are to be announced, those who have taken part in the Employee Pricing Plus promotion so far, by purchasing a new Chrysler, Dodge or Jeep product, were invited to their local dealerships for an Employee Appreciation Day, a celebration that lasted from Thursday August 25th through to Saturday, the 27th, in all provinces but Quebec. Quebec

Chrysler Group, with its arsenal of competitive new products, may make more out of its employee pricing incentive program than its domestic rivals at the end of the day. (Photo: DaimlerChrysler Canada)

will be able to take part in DaimlerChrysler Canada's celebration from today, August 29th, until Wednesday, August 31st. Of course, the Employee Appreciation Days are open to all new and used car shoppers.

"Our dealership employee appreciation events are all about pride at DaimlerChrysler.  We are proud of our people, we are proud that we have the strongest product lineup in our history and we are proud of our strong presence in Canada," commented Norman. "We want our customers and dealers to share in that pride."

While employee discount programs have been under some scrutiny from the automotive press for only moderate increases in conquest sales and the question of how such strong immediate demand may parasitically affect future sales, Chrysler Group, with its arsenal of competitive new products, may fare better than its domestic rivals at the end of the day.