Why keep the minivans?
As a minivan company, we feel this market is still important. In Canada, we own more than 36 percent of all market shares. With Ford and GM dropping out of the race, our leadership will likely get stronger. There is still a place for minivans. Other than small retailers, for whom these vehicles prove to be excellent all-around trucks, retired folks will want to buy minivans to travel, spend time with their grandchildren and have an easier time running errands.
Also, we can't forget about young families and households with active teenagers. They will always need room. In fact, that's the reason why our designers improved the interior of our minivans by adding swivelling chairs and a foldable table, for example. Moreover, the Dodge Caravan and Chrysler Town & Country also feature two independent video units for rear passengers -- a segment first.
Caravan and Town & Country
Two different markets: the Dodge Caravan will remain an affordable minivan that's more oriented toward young families and small retailers. The competition now comes from Korea. All offer high-value, yet affordable packages, but we're the only ones to include a 6-speed automatic transmission, ABS brakes and traction control as standard equipment. The Town & Country, meanwhile, targets well-to-do families and competes in a smaller market with Toyota's Sienna and Honda's Odyssey.
2007: an interesting year
With the arrival of several new compact models, we're set to offer an interesting selection to consumers. The introduction of clean diesel engines to our full-size pickup lineup will allow us to increase our market shares. The only thing left to offer is a sub-compact car, which shouldn't take very long.
As a minivan company, we feel this market is still important. In Canada, we own more than 36 percent of all market shares. With Ford and GM dropping out of the race, our leadership will likely get stronger. There is still a place for minivans. Other than small retailers, for whom these vehicles prove to be excellent all-around trucks, retired folks will want to buy minivans to travel, spend time with their grandchildren and have an easier time running errands.
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Also, we can't forget about young families and households with active teenagers. They will always need room. In fact, that's the reason why our designers improved the interior of our minivans by adding swivelling chairs and a foldable table, for example. Moreover, the Dodge Caravan and Chrysler Town & Country also feature two independent video units for rear passengers -- a segment first.
Caravan and Town & Country
Two different markets: the Dodge Caravan will remain an affordable minivan that's more oriented toward young families and small retailers. The competition now comes from Korea. All offer high-value, yet affordable packages, but we're the only ones to include a 6-speed automatic transmission, ABS brakes and traction control as standard equipment. The Town & Country, meanwhile, targets well-to-do families and competes in a smaller market with Toyota's Sienna and Honda's Odyssey.
2007: an interesting year
With the arrival of several new compact models, we're set to offer an interesting selection to consumers. The introduction of clean diesel engines to our full-size pickup lineup will allow us to increase our market shares. The only thing left to offer is a sub-compact car, which shouldn't take very long.
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