This past year, the first in the second decade of the 21st Century, has been a year of many broken records and, well, broken hearts.
Let's begin with the cruel month of December, for some anyhow. The hardest hit in 2010, are Toyota. The month of December brought a debilitating 46.3% drop in sales, unit numbers dropping from 16,472 in 12/09 to 8,842. To make matters worse for the largest Japanese carmaker, their luxury division fared no better with a 31.8% freefall in deliveries. Volvo rounds out the bottom three with a decline in new car sales to the order of 28.3%.
On the up side, the winners are two of the German luxury brands and Mazda. 1st place trophy goes to Mercedes, crushing all with a 69.3% rise in new car takers in December. Numbers climbed to 3,080 from 1,819 in 2009. Next comes the small Japanese manufacturer with a gain of 22.5%. On the last step of the podium, we find BMW with an increase of 21.9% in sales.
A tip of the hat goes to Porsche with a 43.0% increase year-over-year. In a surprising turn of events, Audi's sales fell by 3.9% last month. Other notables include Subaru with a gain of 20.7% over December 2009 and smart, falling 36.3% for the same period.
2010 wrap-up
You may have guessed that the steadily dwindling numbers from month to month for Toyota have handed them the title of the Biggest Loosers for 2010. Is this proof that reputations take decades to build and mere seconds to destroy? We think so.
By the end of 2009, Toyota had delivered 189,313units. A few days ago, the tally was of 157,723. That's a 16.7% tumble. Lexus results mimic those of Toyota with a diminution in new customers by 9.8%.
As substantial as Mercedes gains' are, smart has felt to the crunch; blame it on the still relatively cheap litre of fuel. For the year, deliveries were down by 24.3% compared to 2009. Other losers includes Jaguar (-6.1%), Mitsubishi (-1.4%) and Suzuki (-31%, although December info was not available when this was written).
2010 crowned many new champions and made numerous manufacturer pop champagne bottles. Perhaps the most significant gains were had by Chrysler, after having fallen behind Toyota in 2009. Last year, Chrysler dropped off 204,074 new units, up 25.7% over 2009, where 162,395 new cars were sold.
The Big3 from Germany all had banner years. Audi wins top honours with the largest growth, a gain of 26.7% with 14,333 sales. Mercedes is next, coming in with an increase of 22.1%, moving up to an impressive 29,632 deliveries. BMW is #3, raking in 27,202 new customers, representing a 10.0% jump in sales over 2009. Where is all this money coming from?
Lastly but surely not least of all, Ford takes the crown as the #1 new car Kings in Canada. They put out 267,871 brand spanking new products on the road in 2010, a spike of 19.1% compared to 2009 when they sold 224,859 cars and trucks.
By the way, General Motors delivered 246,668 units in 2010, down 2.1% from 2009.
Overall, Canada light duty vehicle sales rose 6.6% in 2010, with 1,556,484 units compared to 1,460,581 in 2009.
Source : Desrosiers Automotive Report
Let's begin with the cruel month of December, for some anyhow. The hardest hit in 2010, are Toyota. The month of December brought a debilitating 46.3% drop in sales, unit numbers dropping from 16,472 in 12/09 to 8,842. To make matters worse for the largest Japanese carmaker, their luxury division fared no better with a 31.8% freefall in deliveries. Volvo rounds out the bottom three with a decline in new car sales to the order of 28.3%.
On the up side, the winners are two of the German luxury brands and Mazda. 1st place trophy goes to Mercedes, crushing all with a 69.3% rise in new car takers in December. Numbers climbed to 3,080 from 1,819 in 2009. Next comes the small Japanese manufacturer with a gain of 22.5%. On the last step of the podium, we find BMW with an increase of 21.9% in sales.
A tip of the hat goes to Porsche with a 43.0% increase year-over-year. In a surprising turn of events, Audi's sales fell by 3.9% last month. Other notables include Subaru with a gain of 20.7% over December 2009 and smart, falling 36.3% for the same period.
2010 wrap-up
You may have guessed that the steadily dwindling numbers from month to month for Toyota have handed them the title of the Biggest Loosers for 2010. Is this proof that reputations take decades to build and mere seconds to destroy? We think so.
By the end of 2009, Toyota had delivered 189,313units. A few days ago, the tally was of 157,723. That's a 16.7% tumble. Lexus results mimic those of Toyota with a diminution in new customers by 9.8%.
As substantial as Mercedes gains' are, smart has felt to the crunch; blame it on the still relatively cheap litre of fuel. For the year, deliveries were down by 24.3% compared to 2009. Other losers includes Jaguar (-6.1%), Mitsubishi (-1.4%) and Suzuki (-31%, although December info was not available when this was written).
2010 crowned many new champions and made numerous manufacturer pop champagne bottles. Perhaps the most significant gains were had by Chrysler, after having fallen behind Toyota in 2009. Last year, Chrysler dropped off 204,074 new units, up 25.7% over 2009, where 162,395 new cars were sold.
The Big3 from Germany all had banner years. Audi wins top honours with the largest growth, a gain of 26.7% with 14,333 sales. Mercedes is next, coming in with an increase of 22.1%, moving up to an impressive 29,632 deliveries. BMW is #3, raking in 27,202 new customers, representing a 10.0% jump in sales over 2009. Where is all this money coming from?
Lastly but surely not least of all, Ford takes the crown as the #1 new car Kings in Canada. They put out 267,871 brand spanking new products on the road in 2010, a spike of 19.1% compared to 2009 when they sold 224,859 cars and trucks.
By the way, General Motors delivered 246,668 units in 2010, down 2.1% from 2009.
Overall, Canada light duty vehicle sales rose 6.6% in 2010, with 1,556,484 units compared to 1,460,581 in 2009.
| December | Current Month | YTD | ||||
| 2010 | 2009 | 10/09 | 2010 | 2009 | 10/09 | |
| Acura | 1779 | 1533 | 16.0% | 17340 | 17088 | 1.5% |
| Audi | 674 | 701 | -3.9% | 14333 | 11310 | 26.7% |
| BMW | 2252 | 1848 | 21.9% | 27202 | 24724 | 10.0% |
| Chrysler | 14324 | 13739 | 4.3% | 204074 | 1623956 | 25.7% |
| Ford | 19466 | 17902 | 8.7% | 267871 | 224859 | 19.1% |
| General Motors | 20170 | 18825 | 7.1% | 246668 | 521938 | -2.1% |
| Honda | 11097 | 10830 | 2.5% | 123730 | 122918 | 0.7% |
| Hyundai | 6104 | 5154 | 18.4% | 118507 | 103233 | 14.8% |
| Infiniti | 574 | 489 | 17.4% | 8233 | 7081 | 16.3% |
| Jaguar | 32 | 57 | -43.9% | 755 | 804 | -6.1% |
| Kia | 3039 | 2645 | 14.9% | 53882 | 46118 | 16.8% |
| Land Rover | 190 | 243 | -21.8% | 2547 | 2006 | 27.0% |
| Lexus | 842 | 1235 | -31.8% | 14249 | 15802 | -9.8% |
| Mazda | 5218 | 4261 | 22.5% | 78662 | 73672 | 6.8% |
| Mercedes-Benz | 3080 | 1819 | 69.3% | 29632 | 24276 | 22.1% |
| MINI | 315 | 297 | 6.1% | 4501 | 4251 | 5.9% |
| Mitsubishi | 1749 | 1609 | 8.7% | 19504 | 19786 | -1.4% |
| Nissan | 4435 | 4652 | -4.7% | 74780 | 71936 | 4.0% |
| Porsche | 163 | 114 | 43.0% | 2036 | 1689 | 20.5% |
| Saab | 2 | 53 | -96.2% | 2 | 777 | -99.7% |
| smart | 144 | 226 | -36.3% | 2019 | 2667 | -24.3% |
| Subaru | 2348 | 1945 | 20.7% | 27805 | 23034 | 20.7% |
| Suzuki | N.A. | 707 | N.A.% | 8491 | 12303 | -31.0% |
| Toyota | 8842 | 16472 | -46.3% | 157723 | 189313 | -16.7% |
| Volkswagen | 3737 | 3205 | 16.6% | 45388 | 40049 | 13.3% |
| Volvo | 448 | 625 | -28.3% | 6550 | 6542 | 0.1% |
| Light Vehicle Sales | 111024 | 111186 | -0.1% | 1556484 | 1460581 | 6.6% |
| Passenger Car | 45943 | 50942 | -9.8% | 708607 | 747496 | -5.2% |
| Light Truck | 65081 | 60244 | 8.0% | 847877 | 713085 | 18.9% |
| GM/Ford/Chrysler Nameplates | 53960 | 50466 | 6.9% | 718613 | 639192 | 12.4% |
| Import Nameplates | 57064 | 60720 | -6.0% | 837871 | 821389 | 2.0% |
| Sales History | 2006 | 2007 | 2008 | 2009 | 2010 | 10/09 |
| January | 86.2 | 91.2 | 102.8 | 76.9 | 81.6 | 6.2% |
| February | 97.4 | 97.0 | 111.0 | 80.2 | 100.2 | 24.9% |
| March | 151.3 | 150.7 | 150.0 | 127.5 | 145.4 | 14.1% |
| April | 155.1 | 169.0 | 175.2 | 143.9 | 149.7 | 4.0% |
| May | 168.2 | 185.5 | 184.5 | 154.0 | 154.3 | 0.2% |
| June | 157.3 | 169.2 | 159.5 | 138.5 | 154.6 | 11.6% |
| July | 141.6 | 142.4 | 149.5 | 139.9 | 148.8 | 6.3% |
| August | 153.6 | 158.4 | 147.0 | 135.4 | 136.1 | 0.5% |
| September | 135.8 | 131.8 | 134.1 | 129.5 | 135.1 | 4.3% |
| October | 118.4 | 120.9 | 122.7 | 121.5 | 123.2 | 1.4% |
| November | 123.5 | 117.3 | 105.2 | 102.1 | 116.0 | 13.6% |
| December | 126.3 | 119.9 | 94.4 | 111.2 | 111.0 | -0.1% |
| Full Year | 1614.7 | 1653.4 | 1636.0 | 1460.6 | 1556.5 | |
| Note: Sales figures above are in thousands. | ||||||