Keys...Hemi....action!!
You read that right.
In the upcoming movie, "My Super Ex-Girlfriend", the Dodge Charger stars beside the likes of Uma Thurman and Luke Wilson in a new look at the action / romance film genre. Wilson's character dates and then breaks up with a
beautiful superhero who then uses her powers exact revenge, leaving a path of destruction in the process.
Product tie-ins like this one are not uncommon in modern movies, though the Charger has an especially interesting opportunity with this particular film. Both the Charger and the romance / action movie genre were created decades ago, and both are now being re-visited in a fresh new way.
"Like Ivan Reitman who wanted to take a fresh look at the romantic/action film genre, Dodge wanted moviegoers to take a fresh look at the Dodge Charger" said Tom Loveless, Director -- Dodge Marketing and Global Communications.
The Charger was chosen to complement the sensibility of Wilson's character, an architect.
Advertising for the movie includes a poster that features a shot of the Charger smashed beneath Uma Thurman's fist. The poster and nine-foot tall standee appear in thousands of theaters across the country, and the film is to be released July 21.
You read that right.
In the upcoming movie, "My Super Ex-Girlfriend", the Dodge Charger stars beside the likes of Uma Thurman and Luke Wilson in a new look at the action / romance film genre. Wilson's character dates and then breaks up with a
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| (Photo: FOX) |
Product tie-ins like this one are not uncommon in modern movies, though the Charger has an especially interesting opportunity with this particular film. Both the Charger and the romance / action movie genre were created decades ago, and both are now being re-visited in a fresh new way.
"Like Ivan Reitman who wanted to take a fresh look at the romantic/action film genre, Dodge wanted moviegoers to take a fresh look at the Dodge Charger" said Tom Loveless, Director -- Dodge Marketing and Global Communications.
The Charger was chosen to complement the sensibility of Wilson's character, an architect.
Advertising for the movie includes a poster that features a shot of the Charger smashed beneath Uma Thurman's fist. The poster and nine-foot tall standee appear in thousands of theaters across the country, and the film is to be released July 21.