AUBURN HILLS, Mich. — The Dodge Division of DaimlerChrysler Corporation is helping Americans "Grab Life By The Horns" with the launch of Truckville, a 25-city mobile marketing tour and experiential event to unveil the all-new 2002 Dodge Ram pickup — the new mayor of Truckville. Truckville provides consumers with a hands-on introduction to the new Dodge Ram through a series of informational and interactive demonstrations.
Building on their model of doing business in a whole new way, Dodge is bringing the news and excitement of the next generation Ram directly to the consumers for the first time ever. A unique and fun-filled experience, Truckville offers something for the entire family, regardless of age or interest. Truckville attendees will be able to:
- Learn about the history of Dodge trucks in the Ram Legends hall
- Witness the unveiling of the new Dodge Ram '02
- Watch the power of the new Ram as it pulls its weight (against the competition) in the 40-ft Power Tower competition
- Experience the Ram's prowess by driving it on one of three competitive Skip Barber/Dodge racing and off-road courses
- Participate in consumer competitions
- Watch the kids enjoy themselves at the Kid Stop where children can try out the biggest "little" Ram in Truckville, or
- Relax and enjoy complimentary refreshments at the Mayor's Cafe.