"This is a major initiative on behalf of Dodge to connect consumers directly with the all-new Ram pickup, said Julie Roehm, Director, Dodge Communications. "It allows them to make a physical and emotional connection with Ram trucks and express their passion for the brand by pushing the truck and themselves to the limit."
"It doesn't matter whether you push, pull, haul or tow, the bottom line is everyone wants a handsome, cool looking truck," said Roehm. "This Ram is not only the newest truck on the block, it's the style leader that everyone's going to imitate."
Truckville is making stops in: Atlanta, Boston, Charlotte, Chicago, Cincinnati, Dallas, Detroit, Denver, Houston, Kansas City, Los Angeles, Memphis, Milwaukee, Minneapolis, New Orleans, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, San Antonio, San Francisco, St. Louis, Syracuse and Washington D.C. To find out when Truckville will pull into your town, please visit 4adodge.com.
When all the dust settles, Truckville is expected to reach more than 700,000 Dodge owners, enthusiasts and potential purchasers.
"Truckville takes 'experiential' consumer events to a different level, by adding educational elements and interactive events for the entire family," Roehm said. "The all-new Ram takes versatility and family-friendliness to a new level, so we feel it's vital that every member of the household experiences the new truck."
