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Endurance: Audi to launch new R18 at Le Mans

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Khatir Soltani
Audi will be unveiling the technology, the innovations and the graphics of the new Audi R18 e-tron quattro at Le Mans on March 25.

Escorted by a police escort, Le Mans record winner Tom Kristensen will be driving the diesel hybrid sports car from the city center to the race track.

WEC Audi R18 e-tron quattro
Audi R18 e-tron quattro. (Photo: Audi Motorsport)

“The new regulations that are centered on the efficiency of the sports prototypes mark the beginning of a new era for the Le Mans 24 Hours and endurance racing this year,” says Head of Audi Motorsport Dr. Wolfgang Ullrich.

“That’s why we came up with a special plan for the presentation of the new Audi R18 e-tron quattro featuring its final graphics plus information on the technology. We’re pleased that the Automobile Club de l’Ouest (ACO) and the city of Le Mans have supported our idea from the outset and are making this drive in public traffic possible.”

WEC Audi R18 e-tron quattro
Audi R18 e-tron quattro. (Photo: Audi Motorsport)

From 12:30 to 1:30 pm, the six drivers who are contesting the entire FIA World Endurance Championship (WEC) for Audi in 2014 will be signing autographs at the Audi Sport Team Joest race car transporter parked at the Place des Jacobins in the city center.

At 1:30 pm, Tom Kristensen will start the near 15-km long drive with new Audi R18 e-tron quattro to the Welcome Center at the race track.

From the ‘2014 Le Mans Warm-up’ Audi Sport Team Joest will travel directly to the ‘Prologue’ of the FIA World Endurance Championship at Le Castellet (F).


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada