That is the view of Ferrari president Luca di Montezemolo, who is asking for a "collective brainstorming" to re-establish the key values of F1, in a letter to Bernie Ecclestone and CVC president Donald McKenzie.
Di Montezemolo is inviting all high-end players of the sport to the table, but also representatives of important companies such as Google or Apple.
All this to help F1 draw more sponsors and fans.
"Formula 1 has to be based on technical innovation, research and development, but this must all be done with sustainable costs and above all, must be move forward as part of a product that can put on a show," said a report from Ferrari.
|Luca di Montezemolo (Photo: Ferrari)|