- Helping you drive happy

F1: Luca di Montezemolo wants to discuss the future of the sport

The key players of Formula 1 must find a way to turn the sport away from the "wrong turn" it has taken.

That is the view of Ferrari president Luca di Montezemolo, who is asking for a "collective brainstorming" to re-establish the key values of F1, in a letter to Bernie Ecclestone and CVC president Donald McKenzie.

Di Montezemolo is inviting all high-end players of the sport to the table, but also representatives of important companies such as Google or Apple.

All this to help F1 draw more sponsors and fans.

"Formula 1 has to be based on technical innovation, research and development, but this must all be done with sustainable costs and above all, must be move forward as part of a product that can put on a show," said a report from Ferrari.

Luca di Montezemolo Ferrari
Luca di Montezemolo (Photo: Ferrari)