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F1: No more bar codes on the Ferraris

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Khatir Soltani
The Ferrari F10s of Fernando Alonso and Felipe Massa have appeared in the Montmelo paddock without their usual and controversial bar code livery.

Last week, a story published in The Times newspaper revealed that leading doctors were putting pressure on governments to investigate whether the red, white and black bar code that had featured on the Ferrari cars for several years was a clever way of promoting its title sponsor's cigarette brand.

Photo: Ferrari

A Ferrari press release issued Thursday says: “Together with Philip Morris International we have decided to modify the livery of our cars starting with the Barcelona Grand Prix.

“This decision was taken in order to remove all speculation concerning the so-called "bar code" which was never intended to be a reference to a tobacco brand.

“By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations.”

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada