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Ford F-Series is the new Official Truck of the NFL

As the 2016 season begins, the Ford F-Series is the new Official Truck of the National Football League after the Blue Oval signed a 3-year partnership.

“Both brands ― each a leader in its category and known for toughness, capability, excellence and innovation ― are coming together to give fans exclusive access to events and games, and to highlight players in a new way,” said Mark LaNeve, Ford Motor Company vice president, U.S. marketing, sales and service.

Ford is kicking off its partnership as Official Truck of the NFL by bringing a Built Ford Tough Tailgate Tour for fans to NFL games around the country. These experiences will give consumers access to their own Built Ford Tough Tailgates On Demand on game day, as well as hard-to-get game tickets.

NFL fans can also enter sweepstakes for a chance to win not just a pair of tickets to Super Bowl LI, but also an all-new 2017 Ford F-Series Super Duty customized to showcase their favourite NFL team.

Photo: Ford