GM is looking to team up with the Hollywood crowd to produce a remake of the cult car movie The Cannonball Run, in what could prove to be a product placement gambit of gargantuan proportions.
Sources close to the film industry say the automaker is interested in investing in a new version of the movie to promote its 2014 product range and maybe even the next-gen Chevrolet Corvette.
The obvious publicity effort would represent a master marketing stroke, but the stakes are high and GM could well rouse public ire by associating itself with the project.
Some might consider the automaker’s implication as tacit approval of highway anarchy and dangerous behaviours such as speeding and driving under the influence.
Producer Al Ruddy (Million Dollar Baby), director Guy Ritchie and actor Brad Pitt have supposedly been approached for the remake.
Source: Jalopnik
Sources close to the film industry say the automaker is interested in investing in a new version of the movie to promote its 2014 product range and maybe even the next-gen Chevrolet Corvette.
The obvious publicity effort would represent a master marketing stroke, but the stakes are high and GM could well rouse public ire by associating itself with the project.
Some might consider the automaker’s implication as tacit approval of highway anarchy and dangerous behaviours such as speeding and driving under the influence.
Producer Al Ruddy (Million Dollar Baby), director Guy Ritchie and actor Brad Pitt have supposedly been approached for the remake.
Source: Jalopnik