OSHAWA, Ontario — Canadian consumers in the market for their first new car or light truck now have an easy way to get started. They can log on to GM of Canada's newest website — firstnewcar.com — and simply surf through the wealth of information available there.
"This innovative venture as just one more way for General Motors to show leadership in our industry," said Brian Bussiere, GM of Canada's corporate advertising manager. "First-time vehicle customers have lots of questions in their minds before they get to the showrooms. It's a new experience. This website will answer all of their questions.
"It's packed with information of all kinds related to choosing the right vehicle," he said. "Specifically designed for first time customers, it provides reliable information which is quickly and easily accessible, to aid them in making knowledgeable, informed decisions. There are a number of interactive tools, such as monthly payment and affordability calculators, as well as a helpful printable checklist to help keep track of a lengthy list of things to do or look for."
Presenting itself as "The Best Car Buying Guide Since Dad," the website is designed to give the first-time vehicle buyer a much higher level of confidence, offering expert guidance through such categories as: How to Choose; How to Compare; Buying your Car and Payment Options; Insuring your Car and Warranties and Car Care.