GM is reportedly set to unveil a pair of new midsize pickup trucks for the 2015 model year. Their debut could take place at the Los Angeles Auto Show in November, according to Mark Reuss, President of General Motors North America.
Buyers have turned away from this market segment in recent years, also marking the withdrawal of Ford and Chrysler. GM is now hoping to reverse the trend by targeting people after a sportier, more fuel-efficient truck that maintains most of the capabilities of its full-size siblings.
While no names have been suggested so far, “don't think of them as (GMC) Canyon and (Chevrolet) Colorado replacements because they’re not,” Reuss said.
He also promised that there will be much more differentiation between the Chevrolet and GMC models than ever before, both in terms of design and marketing approach.
Specifications remain undisclosed, of course, but the idea of a diesel option has been floating around -- as is the case with the Chevrolet and GMC full-size trucks.
Source: The Detroit Bureau
Buyers have turned away from this market segment in recent years, also marking the withdrawal of Ford and Chrysler. GM is now hoping to reverse the trend by targeting people after a sportier, more fuel-efficient truck that maintains most of the capabilities of its full-size siblings.
While no names have been suggested so far, “don't think of them as (GMC) Canyon and (Chevrolet) Colorado replacements because they’re not,” Reuss said.
He also promised that there will be much more differentiation between the Chevrolet and GMC models than ever before, both in terms of design and marketing approach.
Specifications remain undisclosed, of course, but the idea of a diesel option has been floating around -- as is the case with the Chevrolet and GMC full-size trucks.
Source: The Detroit Bureau