GMC has just launched its new ad campaign entitled “Like a Pro”, part of the company’s strategy to reinforce the “Professional Grade” image of its brand and its vehicles. Focus will be on owners of GMC SUVs and trucks who live their lives with passion and seek to raise the bar in all they do.
“The values of our dedicated GMC owners are reflected in our “Professional Grade” spirit, whose passion and abilities set them apart, as individuals and with their peers,” said Mike Speranzini, brand director for GMC in Canada. “With this new campaign we look forward to bringing that emotional connection to life, and show how we think our customers live their lives like pros.”
Unsurprisingly, the main attractions of the new ads – which were filmed in Canada – are the Denali versions, which represent the apex of GMC quality. Among the vehicles featured is the 2018 GMC Terrain, set to be introduced on the market this summer.
The ad campaign will also target social media. Fans can join the conversation on their favourite platform using the #LikeAPro hashtag.