Chinese automaker Guangzhou Automobiles Group Co. (GAC) will once again have a booth at the North American International Auto Show in Detroit next year.
Hoping to break through the U.S. market by 2017, GAC first showcased the E-JET concept at the 2013 edition of the NAIAS. It returned in 2015 with two production vehicles and one concept, but missed the event last year.
Instead of the atrium area of Cobo Center, GAC will now be on display in a 5,500-square-foot area on the main floor. Interviewed by The Detroit News, spokesmen for both the NAIAS and GAC declined to comment on if the company plans to unveil a vehicle at the 2017 show.
Tougher safety and emissions standards in North America are making GAC’s transition from China a difficult process. Over there, Fiat Chrysler Automobiles (FCA) and GAC have formed a joint venture that produces Jeep vehicles for that market. GAC is now banking on its partner to help it enter the U.S.
“Chrysler’s development in China required our support. Now for GAC Motor’s development in the U.S. we also hope for Chrysler’s support and help,” Wu Song, general manager of GAC Motor (a brand subsidiary of GAC), told Reuters last month.