3. Bridgestone
Of course, we can't talk about tires without naming the third-largest manufacturer in the industry, Japanese company Bridgestone. Its star product this year is the Dueler H/L Alenza, which is applicable to most full-size pickup trucks and SUVs, and which is known for its quality and the smooth ride it delivers.
Note that for off-road excursions, it’s more advisable to opt for the Dueler A/T, which is still able to make for a pleasant ride on asphalt.
Finally, if you're looking for fuel economy, there's an Ecopia version of the Dueler in this lineup for larger SUVs and crossovers. It has a lower rolling resistance, though it's not an ideal tire for off-road excursions.