- Helping you drive happy

Honda at the 41st Tokyo Motor Show : Address by President and CEO Takanobu Ito

The Skydeck hybrid is a study model focused on the concept of freely expanding opportunity and fun in people's lives regardless of their age or lifestyle. Striving to achieve "a vehicle which fulfills the needs of each customer," the Skydeck's compact body contains a flexible and high-utility space for transporting multiple people and the tools and equipment for the activities they enjoy.

In addition to our hybrid lineup, we're exhibiting automobiles that are fun to use and to drive including the all-new Step WGN, which achieved the largest interior space in its class, best-in-class fuel economy and features under-floor storage for third-row seats, as well as the Civic Type R Euro, which we plan to introduce in Japan in November. We invite you to take a closer look.

We also have for you today a selection of Honda motorcycles.
To expand the motorcycle market especially among younger people, we believe the key will be pursuing FUN technologies, which includes technologies that enable riders to experience the fun of being in control of the motorcycle and designs which provide the joy of ownership.

In celebration of the 50th anniversary of the Honda "CB" line, we've developed the CB1100 as "the CB for a new era." The CB1100 is equipped with a simple, air-cooled, in-line four-cylinder engine, much in demand by experienced riders, and a design of functional elegance. Designed to please the most discerning veteran rider, we expect that the CB1100, featuring technologies chosen specifically for this model, will have a catalyzing effect on the sports bike segment in Japan.

Making its world premiere at the Tokyo Motor Show this year is the VFR1200F, a high value-added FUN sports touring model featuring next-generation styling and the latest technologies - all of which make it the perfect bike for long-distance rides.
The VFR1200F also will be available with the world's first dual clutch transmission for motorcycles. This lightweight, compact automatic transmission offers exceptionally fine control, as well as fuel economy as good as or better than that of standard manual transmissions. The shift feel is exceptionally smooth and direct for outstanding riding enjoyment.
Honda will be launching the VFR1200F first in Europe, and then in Japan and North America.

Next we have the VT1300 Series. The VT1300 Series offers three models with designs full of character to match the tastes and needs of discriminating riders. In addition, thanks to Honda's original technologies, highly stable handling has joined forces with stylish cruiser design.

The EVE-neo is a next-generation, electric commuter motorcycle that is durable and provides outstanding convenience for business use. We are making progress in the development of the EVE-neo with plans to introduce it to market in the near future.

We also have many more exciting motorcycles on display, so please take your time and see them all.

We also have for you today a selection of power products.
Making people's lives more convenient and comfortable is the passion behind our power products business.

Sales of the Pianta tiller, which runs on ordinary household butane gas canisters, has been growing strong since it was introduced to the Japanese market earlier this year as a new category of tiller product. Today, we are exhibiting our second product that runs on butane gas canisters: the ENEPO generator, designed as a generator that is a more user-friendly and personal item that is easy to use, store and transport. Development of the ENEPO generator is proceeding rapidly, and we currently plan to launch it in Japan in the spring of 2010.
In addition to these products, Honda will continue offering power products which fulfill the diverse needs of our customers, including solar panels and the Monpal electric 4-wheel scooter.
Since the company's foundation, Honda associates have always dedicated themselves to dreaming up ideas to make life more convenient and enjoyable. But we don't stop there. We continue taking on the challenge to turn such dreams into products with our own technologies and offer these products to people around the world. Combining passion and technology is Honda's basic approach as a manufacturer.

More than 50 years ago, we created Super Cub, which continues to be popular among customers around the world. In the 1970s, we created the Honda CVCC engine, which became the world's first to comply with the U.S. Clean Air Act. Today, as we expressed in our booth concept of "Creating the never before!" we will continue our R&D efforts to quickly deliver convenient, fun and unique products to our customers in a way only Honda can do. Please do look forward to these efforts.