As reported by Honda
The event marks the first time 3-D footage will be broadcast in a public area. As a part of the takeover, Honda will run 3-D CR-Z commercial footage on the Times Square HD screen and Sony will provide 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models will distribute copies of their special 3-D October issue and Honda will sponsor a special performance from chart-topping hip-hop trio, N.E.R.D.
"To bring attention to the synergy of sport and hybrid that the CR-Z offers, the advertising campaign relies on a variety of non-traditional elements--like 3-D technology--to get the attention of young, potential CR-Z buyers," said Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. "This 3-D experience in Times Square integrates advertising, gaming and music into a single, memorable event."
The event marks the first time 3-D footage will be broadcast in a public area. As a part of the takeover, Honda will run 3-D CR-Z commercial footage on the Times Square HD screen and Sony will provide 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models will distribute copies of their special 3-D October issue and Honda will sponsor a special performance from chart-topping hip-hop trio, N.E.R.D.
"To bring attention to the synergy of sport and hybrid that the CR-Z offers, the advertising campaign relies on a variety of non-traditional elements--like 3-D technology--to get the attention of young, potential CR-Z buyers," said Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. "This 3-D experience in Times Square integrates advertising, gaming and music into a single, memorable event."
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| Photo: Honda |