Press release
MISSISSAUGA, ON, May 1 - Five hundred finalists are battling for votes to win one of fifty all-new 2009 Nissan cubes in Nissan's Hypercube campaign, a unique social media campaign rewarding social creativity in Canada. Launched on February 27, Hypercube engaged creative Canadians to utilize social networking tools to express their unique side, and on April 15th, 500 finalists were selected from over 7,000 registrants, to audition to
win a Nissan cube of their own.
The finalists represent regions from across Canada and each has an online platform at www.hypercube.ca where they can illustrate their unique talents and skills, competing for votes from the public. Competition is fierce with competitors pulling out all the stops including cube songs, unique artwork and videos and many more off-the-wall tactics that must be seen to believed.
"The Hypercube campaign is far exceeding our expectations and we still have several weeks remaining in the voting phase," said Jeff Parent, vice president of sales and marketing with Nissan Canada. "With a vehicle as unique as the Nissan cube we knew a traditional marketing campaign would not suffice, and the remarkable success of this campaign demonstrates Canadians are excited and engaged by something different."
In the first two weeks of the voting phase over 70,000 votes were cast for the competitors, far exceeding the goal for the whole voting period. Over 60,000 unique visitors from over 139 countries have visited the Hypercube.ca website to participate in or learn more about the campaign.
To register to vote for your favourite competitor, visit www.hypercube.ca. The voting phase wraps up at noon on May 15, 2009 and in addition to these results, entrants will be judged by a celebrity panel that will be announced in the next few weeks. Winners will be presented with their Nissan cube at events in Vancouver, Toronto and Montreal in June 2009.
photo:Luc Gagné
MISSISSAUGA, ON, May 1 - Five hundred finalists are battling for votes to win one of fifty all-new 2009 Nissan cubes in Nissan's Hypercube campaign, a unique social media campaign rewarding social creativity in Canada. Launched on February 27, Hypercube engaged creative Canadians to utilize social networking tools to express their unique side, and on April 15th, 500 finalists were selected from over 7,000 registrants, to audition to
win a Nissan cube of their own.
The finalists represent regions from across Canada and each has an online platform at www.hypercube.ca where they can illustrate their unique talents and skills, competing for votes from the public. Competition is fierce with competitors pulling out all the stops including cube songs, unique artwork and videos and many more off-the-wall tactics that must be seen to believed.
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| 2009 Nissan Cube |
"The Hypercube campaign is far exceeding our expectations and we still have several weeks remaining in the voting phase," said Jeff Parent, vice president of sales and marketing with Nissan Canada. "With a vehicle as unique as the Nissan cube we knew a traditional marketing campaign would not suffice, and the remarkable success of this campaign demonstrates Canadians are excited and engaged by something different."
In the first two weeks of the voting phase over 70,000 votes were cast for the competitors, far exceeding the goal for the whole voting period. Over 60,000 unique visitors from over 139 countries have visited the Hypercube.ca website to participate in or learn more about the campaign.
To register to vote for your favourite competitor, visit www.hypercube.ca. The voting phase wraps up at noon on May 15, 2009 and in addition to these results, entrants will be judged by a celebrity panel that will be announced in the next few weeks. Winners will be presented with their Nissan cube at events in Vancouver, Toronto and Montreal in June 2009.
photo:Luc Gagné