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Hyundai Canada unveils industry-leading Clean Air Commitment

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Khatir Soltani
Press release
Source: Hyundai Canada

As part of its environmental goal to help clean the air we breathe today and into the future, Hyundai Auto Canada Corp. today announced the Clean Air Commitment - a financial top-up of up to $1,000 on the federal government's scrappage program whose aim is to get the oldest, worst-polluting vehicles off the road and encourage Canadians to select more sustainable transportation alternatives. While programs such as this are gaining prominence for their effectiveness worldwide, Hyundai is the first auto manufacturer in Canada to launch such a top-up program.

"Hyundai is committed to clean air in Canada," said Steve Kelleher, president and CEO, Hyundai Auto Canada Corp. "Our Clean Air Commitment is about our responsibility to deliver a harmonious balance between vehicles and the environment; it's about clean air now and for the future. Reducing vehicle emissions has a direct impact on the air we breathe, so helping to remove older, more-polluting vehicles from the road just makes sense. It's something we can do today to immediately impact our environment. We think that's pretty smart."

Depending on the vehicle, Hyundai's Clean Air Commitment offers between $500 to $1,000 of additional savings to top up the incentives available through the federal government's Retire Your Ride program, which offers $300 for qualifying vehicles as well as other incentives towards sustainable transportation. This "Clean Air Cash" is applied to the purchase of a new, more fuel-efficient Hyundai, and is in addition to the company's current incentive programs.

Hyundai has a stated goal of environmental leadership in the auto industry and of redefining the Hyundai brand as a technological innovator. As part of the Korean manufacturer's Blue Drive initiative, Hyundai has committed to reduce harmful emissions and produce environmentally-friendly technology, and will bring to market a family of fuel-efficient and eco-friendly cars and products. The first product to Canada will be the hybrid Sonata, which uses Hyundai's industry-leading lithium polymer battery technology. The company also aims to lead the way in fuel efficiency by achieving a fleet average of 6.7 km per 100 km (35 miles per gallon) by 2015 - five years ahead of the US and the expected Canadian governments' 2020 deadlines.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada