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Frankfurt 2015: Hyundai to reveal N performance sub-brand

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Hyundai plans to enter the high-performance market with the new “N” sub-brand, which will be featured at the upcoming Frankfurt Auto Show (September 17-27). It will build on the Korean automaker’s continued advancement as a primary competitor in World Rally Championship (WRC).

The Hyundai RM15 concept car will be displayed, embodying the company’s passion for performance and suggesting how the Hyundai N driver-focused technologies could come into production. This mid-engined concept sports a 296-horsepower, 2.0L engine.

Furthermore, the Hyundai N 2025 Vision Gran Turismo concept, exclusively designed for the Gran Turismo video game franchise, will highlight sustainable technology and race car design, truly representing the future potential of Hyundai N.

Also making its debut in Frankfurt will be the next-generation Hyundai i20 WRC. Already undergoing a rigorous testing, engineering, and development program, the car is building up to its final rally-specification ahead of the start of the 2016 WRC at Rallye Monte Carlo.

With the announcement of the N sub-brand, Hyundai wants to shed its reputation for building cheap and uninspiring models. Will we actually see N cars in North America? Hyundai insiders told The Detroit Bureau they would “not be surprised” if the N line eventually comes to the U.S. market, but they said there are no immediate plans.

Come back in two weeks for more details.