Reflecting Hyundai’s “Modern Premium” strategy, its brand new Motorstudio Goyang experience centre near Seoul, Korea is now officially and fully operational. Following an international architectural competition, construction started back in May 2013 and was finished last February.
Hyundai wanted the facility to embody quality through three key design elements: Landscape, Vertical Green and Shaped Sky. There is plenty of open space and transparency, allowing Hyundai automobiles to be presented from different perspectives.
The various sections include Sales, Brand Center, Automotive Theme Park, Offices and Services. They are positioned in horizontal areas, one above the other (14 levels total), and are connected through the vertical design elements. The aim was to create a complete and integral experience of the Hyundai brand for customers.
Marvel at the photo gallery below or visit the Hyundai Motorstudio Goyang website.