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Inauguration and Canadian launch for Audi Lauzon

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Josée Paquet
Just yesterday, the brand new Lauzon Audi Terminal in Laval was inaugurated, in the presence of star Olympic athletes, Joannie Rochette and Alexandre Bilodeau, both sponsored by Laval Lauzon. It’s only the second Terminal of this kind in the entire country, after Park Avenue Audi, but this is unquestionably the largest Audi Terminal in North America.

Without a doubt, the main difference between this complex and a conventional dealer showroom is its sheer size: covering more than 130,000 sq. ft. - more than two soccer fields - the three-storeyed facility was designed so that customers could enjoy the ultimate buying experience. The Terminal offers an expansive main showroom featuring more than twenty vehicles, with a huge second showroom in the basement which can accommodate more than 200 cars. It also includes an automated car wash, a separate vehicle reception area and a full service department where mechanics go to work in no less than 33 service bays.

Inauguration and Canadian launch for Audi Lauzon
Just yesterday, the brand new Lauzon Audi Terminal in Laval was inaugurated, in the presence of star Olympic athletes, Joannie Rochette and Alexandre Bilodeau, both sponsored by Laval Lauzon. (Photo: Audi Lauzon)

But it doesn’t stop there: to keep its clientele fully satisfied, the Audi Lauzon Terminal also comes equipped with a spiffy waiting area that offers a café and à la carte restaurant, a wi-fi business centre, a workout gym complete with showers, plus a slew of other conveniences! The construction of this ‘megashowroom’ cost $19 million and it’s estimated within a year that 50 more job will also be created.

"The Terminal is based on a very uncluttered architectural concept with a meticulous eye for detail, like you would find in Europe", according to the Terminal’s proprietor Michel Lauzon. "There are no mouldings and windows go from floor to ceiling, offering an extraordinary sight, both from the interior as well as the exterior viewpoint. "

And there’s even more good news - Audi decided to proceed with the first Canadian look at its new S6, S7 and S8 models, unveiling them right on the spot, during the inauguration of this new Terminal, the perfect backdrop for Audi Lauzon’s new image. "The fact that Audi pushed forward the launch date of these new models by a few weeks to coincide with the official opening of our Terminal will give the new Audis even more visibility." (They are now available for pre-order with deliveries planned next month, at $82,300, $89,300 and $130,000 respectively.)

"I can’t imagine a better place for launching the latest Audi S6, S7 and S8 models than this spectacularly new Audi Lauzon Terminal", declared Wolfgang Hoffmann, President, Audi Canada. "The leading luxury of these vehicles perfectly fits the Audi Lauzon Terminal."

The idea for this type of Terminal could spread quickly, because about twenty Audi of Canada dealers have already expressed interest in the concept. And when questioned about this, Michel Lauzon confirmed that this concept could indeed become the industry standard, whatever the dealership brand.

Inauguration and Canadian launch for Audi Lauzon
"I can’t imagine a better place for launching the latest Audi S6, S7 and S8 models than this spectacularly new Audi Lauzon Terminal", declared Wolfgang Hoffmann, President, Audi Canada. (Photo: Audi Lauzon)

Josée Paquet
Josée Paquet
Automotive expert