Open Road Auto Group, the 36th-largest dealership group in the United States last year, opened two side-by-side dealerships in 2012 on Manhattan’s fashionable 11th Avenue strip.
The group established both a Volkswagen and Audi dealer with a considerable investment of $135 million. In order to survive and make money, the group has added a feature that is proving irresistible to new and old customers: free valet parking.
As we all know, finding parking in Manhattan is like finding four-leaf clover. This service has proven key in the dealerships’ success. In fact, some customers have “abused” of the service but employees carry on with a smile.
This is but one example of dealerships and makes striving to make the ownership experience as good as possible. Concierge services are becoming common and not only for luxury brands.
Source: Automotive News
The group established both a Volkswagen and Audi dealer with a considerable investment of $135 million. In order to survive and make money, the group has added a feature that is proving irresistible to new and old customers: free valet parking.
As we all know, finding parking in Manhattan is like finding four-leaf clover. This service has proven key in the dealerships’ success. In fact, some customers have “abused” of the service but employees carry on with a smile.
This is but one example of dealerships and makes striving to make the ownership experience as good as possible. Concierge services are becoming common and not only for luxury brands.
Source: Automotive News