In what has become typical French fashion Peugeot, one of Europe's most prominent automakers, for all intents and purposes seems to have completely forgotten that the North American continent exists. Or have they?
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| In 1992 Peugeot pulled out of North America, but how long can they remain uninvolved in the world's richest market and why would they want to? (Photo: Peugeot) |
After developing a loyal following up until 1992 it closed its doors on the U.S. and Canadian market for good, or so it seemed. But can they simply overlook the world's largest automotive market indefinitely, especially considering competitive carmaker's are broadening their global reach?
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| "...pretending we would never get interested in the U.S. would be preposterous." (Photo: Peugeot) |
In a recent WardsAuto.com report Peugeot Chairman Jean-Martin Folz commented, "We are now the sixth largest manufacturer in the world." He continued, "If we want to look at areas of future growth, we cannot ignore the fact the U.S. is the largest car market. And pretending we would never get interested in the U.S. would be preposterous."