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| While Mitsubishi's ultra-hot 271-hp Lancer EVO 8 isn't scheduled to sell in Canada yet, it's still positive to have the Mitsubishi brand and eight other models, like the new 2004 Endeavor, finally here. (Photo: Trevor Hofmann, Canadian Auto Press) |
On the positive side Subaru should be commended for not only gracing us with the 227-hp Impreza WRX but following it up with its 300-hp WRX STi. Simultaneously arch rally sport rival Mitsubishi has decided its 271-hp Lancer EVO 8 is too much for Canadians to handle, price wise.
While I complain it should be noted that the tri-diamond brand, a favorite among American performance enthusiasts for years, is at least finally here in Canada conducting business - a very good thing - and an upgraded version of its Diamante luxury sports sedan is on the way shortly.
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| Our one consolation is the Acura 1.7 EL. Canada is the only market this rebranded Honda Civic exists. (Photo: Honda/Acura) |
I suppose as small market Canadians we should just be satisfied with the knowledge that we at least get one completely unique car not available in any other market, Acura's 1.7 EL. But we'd gladly share it with our American friends for a few of the new high-performance models now being denied, right?
Still, when it comes right down to it the companies in question can't be blamed entirely for their actions. After all, we can't really expect them to market a losing proposition to a relatively small group of grumbling northerners. But while there should be a workable business model over and above a brand image enhancement garnered by a so-called halo vehicle, some automakers stand the chance of alienating diehard fans and thus losing customer loyalty - challenging to initially obtain, difficult to maintain and even harder to get back once gone.