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Industry Report: High Fuel Prices Playing into Ford's Favour

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Khatir Soltani
For example, a recent headline on the home page of www.jumpstartford.com reads "PHEVs Leave Ford in the Dust - American demand for plug-in hybrid vehicles grows;
What's next for the Fusion? Ford's currently at work to make a hybrid version. (Photo: Ford Motor Company of Canada)
Ford won't build them, and has to lay off workers." Of course, anyone who understands the automotive industry will appreciate the almost humourously inane tie-in of Ford's unwillingness to build a micro-niche vehicle type and the need to trim its workforce. But why let the truth get in the way of a good story.

The reality remains that Ford is the leading domestic manufacturer of environmentally friendly cars, plus the only automaker producing not one, but two entry-level compact hybrid SUVs. Due to this the Dearborn-based automaker is experiencing stronger car sales than in its recent past, a trend that will most likely continue as long as fuel prices remain high.
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada