General Motors Takes First and Last Place in New J. D. Powers Customer Retention Study
General Motors execs should have partied happily on New Year's Eve being that its Chevrolet division just topped J.D. Power and Associates' inaugural 2003 Customer Retention Study (CRS), ahead of Toyota, Honda and every premium brand. The CRS documented that 60.8 percent of Chevrolet owners would continue with the brand the next time they purchased a new vehicle, due mostly to bowtie truck loyalists.
