ASTON MARTIN, JAGUAR AND LAND ROVER TO CREATE NEW NORTH AMERICAN ORGANIZATION
The North American subsidiary operations for Aston Martin, Jaguar and Land Rover are creating a new organization within the Premier Automotive Group. The Premier Automotive Group is the Consumer Business Group within Ford Motor Company responsible for premium vehicles. The new organization will focus on driving forward the aggressive growth plans for all three marques, enabling each company to better leverage their individual positions within the luxury vehicle market, and providing the resources to support a stronger franchise network.
