U.S. Government to Help Big 3 Develop More Efficient Manufacturing Processes
With imports such as Toyota and Honda so far ahead, with the former winning six and the latter four new customers for every one they lose to rival brands, according to the J.D. Powers and Associates 2004 Customer Retention Study (CRS), what can the domestic brands do? Chrysler Group is on the right track, building new products that are enticing enough to attract import buyers away from the major Asian and German brands, but much of the technology behind the new 300 sedan and Magnum sport wagon is derived from DaimlerChrysler AG's Mercedes-Benz brand.