The Jeep(R) Brand Unveils a New Logo
Jeep(R) vehicles, the benchmark of off-road mastery the world over, will be marketed beginning later this month with an advertising tag line from the brand's rich heritage and its first-ever logo that is designed to reinforce customer experience with the brand's core values of fun, freedom and legendary capability. The "Only in a Jeep(R)" brand tag line, which was successfully used in the late 1980s, will be relaunched with two new national TV spots in early-October and print ads that will appear beginning in mid-October.
