J. D. Powers Customer Retention Study Shows Toyota Owners are Most Loyal
Is there any third party survey that Toyota or its Lexus luxury division doesn't dominate? Yes, its Lexus division only placed 5th out of 39 nameplates in the 2004 J.D. Power and Associates Customer Satisfaction Index (CSI), while the Toyota brand placed well below average in 28th. But such results are rare, with its first place finish in the corporate ranking category of the J.D. Powers 2004 Initial Quality Study (IQS) and 2004 Vehicle Dependability Study (VDS), the two most influential surveys to North Americans.
